Browsing by Author Mohan, B.C.
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) | Supervisor(s) |
| 2013 | Brand equity and business performance : Towards a conceptual framework | Mohan, B.C.; Sequeira, A.H. | - |
| 2017 | Brand value proposition for bank customers in India | Moorthi, Y.L.R.; Mohan, B.C. | - |
| 2019 | Consumer acceptance of branded fortified foods and beverages in India: Towards a conceptual framework | Shamal, S.; Mohan, B.C. | - |
| 2017 | Consumer behaviour in fortified food choice decisions in India | Shamal, S.; Mohan, B.C. | - |
| 2016 | The impact of customer-based brand equity on the operational performance of FMCG companies in India | Mohan, B.C.; Sequeira, A.H. | - |
| 2020 | Study on influential role of celebrity credibility on consumer risk perceptions | Deshbhag, R.R.; Mohan, B.C. | - |
